For the Direct Mail Audience aiming to stimulate one-time donations:
– The top 10% of the audience, deemed most likely to donate, accounted for 45% of all conversions, boasting a conversion rate of 18%.
– Conversely, the bottom 40% of the audience, with the lowest predicted likelihood to donate, contributed to a mere 3% of all conversions, with a conversion rate of 0.4%.
By narrowing their campaign focus to the top 48% of the audience, the NGO managed to cut direct mail costs by approximately 50%. This strategic move not only enhanced the hit rate by 92% but also amplified the ROI by 390%.
In conclusion, leveraging data-driven insights can significantly optimize outreach strategies, ensuring NGOs connect with the right audience while maximizing resource efficiency.