Throughout life, we all see a lot of massive buildings being built, some of us even get to see them in all areas of the world. Apartment complexes like these are built by what is known as development companies. In this case study, we will focus on the Swedish development company Ikano Bostad which is owned by the IKEA-founding family.
Ikano Bostad won’t start the property development before +60-70% of all apartments in a specific complex have been sold. Based on this you can probably imagine how important it is to activate their leads, as in, no leads, no projects, no future company.
Fair, that was a bit dramatic but you get the idea.
Now, Ikano Bostad doesn’t handle the full sales process but relies on Housing Estate Agencies to sell on its behalf. Nevertheless, they need to take a lot of initials to get projects off the ground.