Sort of a double-bladed sword wouldn’t you say? On the one hand, NGOs need to spend money, in order to fundraise via TM. On the other, they need the cost to be as small as possible while achieving the highest return.
Quite the predicament as these two often go hand in hand. You spend more, you make more, right? So how do you, as an NGO, find the perfect balance between the two?
As mentioned, when it comes to Telemarketing initiatives, the case is often focused on converting one-time donors to regular, monthly donors. However, the status quo has been the only option for many years.
The only real option for optimization was either to negotiate a better deal with the same or a new telemarketing partner or to move it in-house in order to control the full funnel. Meanwhile, this only unlocks marginal changes, if any at all.