Let’s narrow it down even further. What would the ideal solution be for Falck?
Ideally, Falck wanted to be able to score their leads based on the likelihood of them converting as well as predicting what product would fit each individual lead the best, to change the downward ROI trajectory to a more favorable one (read: Rocketship).
We went ahead with lightning-speed data integration with their CRM, external lead data and previous responses to Direct Mail campaigns ascended into the Allyy.io platform. We then built prediction models and shot the data back into their CRM.
The result? Quite breathtaking – even if you are not a person that flirts with numbers that often. Allyy.io made it possible for Falck to reduce the number of letters being sent by 30% – that means saving a monstrosity of printing, envelopes, and stamps.
Now you might ask, but what about the sales performance? Obviously, it is impossible to nail it 100%, but the very few potential sales that slipped through the cracks were overall unnoticed and across the board, the initiative resulted in a headbanging 25% increase in ROI.
Not to forget, the increase in ROI is even without taking the time previously spent on rule building, into the calculation.