So you just build more rules, right? That should make it more relevant. Or show everyone the same – so that everyone has the same experience?
Obviously, the answer to this should be “No”.
Luckily, with data comes great opportunity.
DR Concert Hall recognized that they had come as far as they could with rule building. In one way or another, they had to elevate above the already impressive setup.
This predicament became the pilot project that made the foundation for what Allyy.io is today.
Together, we set out to find the right content to showcase to each individual in real time. Fortunately, in today’s world, the amount of data available is imaginably bigger than the Himalayas.
So… what do you do when you have seemingly endless amounts of data available?
We took a hill’s worth of AI, to analyze the content, in this case, the concert events including pictures and text. Then we added that up, with another hill of Machine Learning to create the mountain and its peak which is; fully individualized content recommendation, also known as Allyy.io.
This allowed for a platform to feed data into.
From DR Concert Hall, we got existing data from their marketing automation system, web history, purchase history, responses to previous marketing efforts, and 400+ events.