Danish Radio (DR) Concert Hall is a leading concert venue in Copenhagen.
DR Concert Hall is outsourcing their SoMe campaigns to an external marketing agency, they do a stellar job when it comes to promoting an event that has been sold before.
They do it through Facebook algorithms that enable them to find the right audience, through groupings on who goes to concerts, geography, genre, etc. Meta is unbeatable when it comes to finding these segments on Facebook and Instagram.
So why is this case even here? While the above is fantastic when you have history of promoting a given event that can continually be optimized, there are shortcomings…
How do you find the right audience for a NEW event, that has no previous selling history? Meta can’t take previous customer responses, purchases, tracking, etc. into account.
And by not doing so, makes it hard to find the right target audience for a new event with no history.
This gave Allyy and DR concert hall an idea.