On one hand, if advertised to all they would end up “spamming” the ones that wouldn’t find them relevant. On the other, if they didn’t advertise at all they wouldn’t be able to uphold their public responsibility, as the concerts would have a negative impact on the bottom line.
DR could push all concerts to their email subscribers with a rule-based setup to differentiate what people received. This would result in a few different email variations and while this is the most common way to solve the challenge, it doesn’t result in individualized communication.
Any time, that any company is operating without an individualized approach they are at risk of spamming a big part of their subscriber base. Nobody wants to receive irrelevant emails and obviously being marked as spam is not in anyone’s interest.
Time spent projecting event revenue, was also never fully accurate as it was based on the human bias’.
What would you do?